Website – Home Page

Iron Horse Hotel Resort, rebranded the website to present the hotel as a resort.

Website – Activities Page

Iron Horse Hotel Resort, another illustration of the rebrand.

Durango Vacations

Home Page, designed to organize itineraries for vacationers.

Lemonhead Salon, Aveda Store

Home Page, represents the vision of the owner.

online start up

The images below illustrate samples of home pages and working parts as the business grew, Over the six years of our start-up technology progressed so quickly and our learning curve was steep. I have profound respect and passion for understanding audiences and directing the client to them.

First Version Website Home Page

ShopAdoodle, was an online project to add all the downtown business’s products online. The concept was 1) to market the downtown as a whole, with one large marketing budget and 2) have a way find products you need and buy them from a local owner.

First Version Website Content Page

ShopAdoodle, This was when content was just emerging. I wanted to create our hub of like-minded users. Including several different categories of communities in Durango, San Juan Mountain area.

Second Version Website Home Page

ShopAdoodle, Once we figured out how spread out we were we decided to focus in on one category, dining. As we were growing so was Trip Advisor and Yelp, etc. We had a good product that searched well but why would you use our search? Hence the introduction of the chatbot…

Third Version Website
Introduction into building chatbots

ShopAdoodle – Hotel Concierge when checking into the hotel you will receive a card with the phone number so you can find what is going on in Durango and where to eat. We worked with thirteen hotels in our community to understand how the user/guest would find the chatbot useful.

Testing with Hotels Guests and specific Events

Beta Testing, The next step in getting the chatbot used, is having contextual content.

Event Test with chatbot

Iron Horse Bicycle Race, Colorado Goal: To give participants contextual information about the race, dining and getting around town. We were able to send push notifications about the weather and if the race was still on. And notification of who won the race.

71 Users (final count)  with top area code 970 having 20 users,  followed by area code 505 with 17 users and overall 29 unique area codes involved

528 interactions with Chatbot May 18 – May 25  (schedule checking most popular followed by dining and then maps, parking, ATM, etc.)

Push Notifications: Six push notifications (SMS message sent from Louigi to all Iron Horse registrants): Weather updates, evenings dining update, race updates, race winners,time trial links to coffee houses, orchestrated list

Event Test with Chatbot

July 4th Celebration, Colorado, Goal: To share the events schedule for the day of July 4. People wanted to know if the fireworks would still be displayed in the rain and lots of people looking at transit and where to park. Several dining searches.

# Unique users: 141
# Interaction count: 649
# Dining: 53
# Event Schedule: 153
# Morning: 57, # Afternoon: 3, # Evening: 65
# Getting Around Town: 60
# Transit: 39, # Parking: 22, # ATM: 11, # Maps: 2
# BID Website schedule page: 66

Dining about 100 sessions on 4/2 then about 40 on 4/3/ and 4/4